NA

Naif Alshryyf

Media Relations Manager | Government Communications

Riyadh, Saudi ArabiaRoyal Commission for Riyadh City (Media Center)

17+

Years

5

Companies

20

Skills

5

Highlights

About

16 years in media, digital communications, and public affairs across publishing, government, and agency sectors. Led 14+ media campaigns and directed 20+ creative projects while managing teams of 21+ professionals. Drove the full digital transformation of AlRiyadh Newspaper, one of Saudi Arabia's leading national publications.

Key Highlights

  • Directed 20+ creative and media projects at Trend Digital Communication, leading a team of 21 professionals across creative, content, design, and production departments.
  • Led the digital transformation of AlRiyadh Newspaper platforms, including a full UX overhaul and content strategy rebuild across owned and social channels.
  • Led social media campaigns for three government entities including the Ministry of Tourism, Civil Defense, and the Cooperative Societies Council.
  • Managed media relations strategy at the Royal Commission for Riyadh City, covering infrastructure, sustainability, and urban development projects across local and international platforms.
  • Built and managed 12+ media products including digital publications and media kits across a career in media and government public affairs.

Skills

Strategic CommunicationsMedia RelationsPublic AffairsGovernment CommunicationsCrisis ManagementStrategic Media PlanningStakeholder EngagementCampaign Development and ExecutionCross-functional Team LeadershipProject ManagementContent StrategyContent Lifecycle ManagementSocial Media ManagementAudience GrowthDigital PublishingCMS AdministrationUX StrategyWebsite RedesignPress Release WritingMedia Kit Production

Experience

Media Relations Manager

Royal Commission for Riyadh City (Media Center)

01/2025 - Present

  • Oversee media relations strategy across local and international platforms, ensuring all messaging aligns with the Commission's institutional mandate and urban development vision
  • Lead development and execution of media plans for flagship infrastructure and urban development projects, coordinating coverage across print, broadcast, and digital channels
  • Manage media engagement with government entities, journalists, and communications partners to advance the Commission's public positioning on major Riyadh city initiatives

Creative Director

Trend Digital Communication

02/2023 - 12/2024

  • Directed over 20 creative and media projects across a digital communications agency, ensuring each deliverable met client objectives and brand standards
  • Managed a team of 21 members across four departments including creative, content, design, and production to maintain consistent output quality

Director of Digital Media

AlRiyadh Newspaper

07/2017 - 12/2022

  • Led the digital transformation of AlRiyadh Newspaper's platforms, overseeing UX redesign, content strategy, and site optimization for one of Saudi Arabia's oldest and most widely read publications
  • Managed a multidisciplinary editorial and digital team to ensure timely, high-quality content delivery across web and mobile channels in a fast-moving national news environment

Team Leader Social Media

Various Government Projects

2016 - 2020

  • Led social media campaigns across government accounts including the Ministry of Tourism, Civil Defense, and the Cooperative Societies Council, ensuring each account maintained a distinct and appropriate public voice
  • Developed platform-specific content strategies for each government client, adapting tone and format to suit different audience segments and official messaging requirements

Digital Media Specialist

AlRiyadh & Al Eqtisadiah Newspaper

2009 - 2017

  • Managed digital content production and performance tracking for two of Saudi Arabia's leading national newspapers, AlRiyadh and Al Eqtisadiah, across multiple platforms
  • Coordinated with editorial and design teams to ensure timely and accurate publication of digital content, maintaining quality standards across both newsrooms

Education

Saudi Electronic University

Bachelor of Digital Media in Bachelor of Digital Media

2024

Languages

ArabicNative
EnglishProfessional

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